Whenever you are building a new site you should take into account SEO on-page factors and you need to optimize your content to make it friendlier for major search engines. SEO focused web development is huge in establishing the overall success for a website. Wordpress makes this process much simpler through the admin panel and a few plugins. Your efforts will not guarantee a place at the top of search rankings due to the other factors that go into search engine algorithms, but is necessary for a solid search marketing foundation. You have to keep an eye on the industry trends to make sure that you are using current best practices and using those methods. Set up specific pages that are targeted to each of your keywords. A blog is another great way to add content on a regular basis, which the search engines like and gives you more opportunities to have pages rank on various keywords.
There are several SEO factors that are important when setting up your site. The first factors are establishing the keywords that you want to rank for. You can do research to identify which keywords will be the best for your site using tools such as Google’s keyword tool. Once you have identified your keyword(s) you can start optimizing the site. The most important thing about your website is its content. Make sure that you have high quality, unique content that hasn’t been posted anywhere else on the internet. Make sure that your keyword (and variations of your keyword) appear multiple times, but in natural occurrences and variations. Make sure that your content sounds and reads well for humans. Also make sure that it is good quality so that your readers will enjoy the content and want more. As you write more and more content you should also link from one page on your site to another frequently to help pass some authority to various pages and to help build your link profile with the search engines. The content on your site is the most important aspect since it will appeal to both search engines and humans and will ultimately be the main factor in users converting on your site.
The next thing to focus on is your meta description and title tag. Both of these will be viewed by search robots and users, so it’s best for your title tag to include your main keyword and your brand. For the description you should include your keywords and obviously a description of what your site is about, but write it in a way so that users will want to click through to your site. If you haven’t bought your domain yet you can also work to get your keyword in your domain as well. That sends a strong signal to the search engines about what your site is about. As you set up your pages and blog post permalinks you should include the titles of the pages or posts in the URL so that they automatically update with highly relevant information about both your site and the specific page. The All in One SEO plugin will make it a breeze to set up these page elements and make it easier to manage them moving forward as well.
As you focus on the overall quality of your new site, SEO should be a focus from the beginning. Implementing these elements will help your site be a success in the long-term as you build your focus and authority of with the search engines.